In this interview, Erna Basson interviews the incredible Lilly Ghalichi on how she started her international range of luxury eyelash extensions, better known as Lilly Lashes. How she grew her business to reach international status. She discusses marketing to influencers and getting top celebrities such as Kim Kardashian to absolutely fall in love with her brand. She also discusses growing online and growing into retail.

This is an interview not to be missed.

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