Victoria Beckham Is Launching Victoria Beckham Beauty This Fall

It's official: Victoria Beckham's eponymous beauty line is really happening in fall 2019. And it won't just be a line of minimalist makeup: in the release sent today, Beckham hinted that we can expect makeup, skincare, fragrance, and wellness products.

“I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance and wellness that I feel I need in my own life," the designer said in the release. When the line launches this fall, it won't be found in traditional retail beauty stores like Sephora or Ulta. Instead, Beckham will be selling products through her website VictoriaBeckham.com and use her various social media platforms to directly engage with the VB Beauty man or woman.

“I was going direct to the consumer with regards to fashion before I had a standalone store, so this isn’t new to me,” she says. “Just like I spend so much time in the fitting room getting to know what my customers want to wear, I’m going to be asking women to tell me which products they want me to develop for them in the beauty and wellness arenas. It’s important for me to know what they want.”

Releasing a successful line of makeup with Estée Lauder was just the tip of the beauty iceberg for Victoria Beckham, who just confirmed that she's working on her own line of skincare products and perfume. "I loved working with Estée Lauder, I mean what fantastic partners to have. I learned so much, and it was a huge, huge success," Beckham said on a Facebook Live. "I was very involved with the development of absolute everything. Again, like with the fashion, it was me developing what I wanted in my makeup bag. And so I am actually developing my own color right now as we speak, I'm actually developing my own skincare, and fragrance too."

Beckham said she wants to create skin products that she—and other women—want to use but can't yet find. "It's never about copying what someone else is doing," she stated. "It's about what I want—what can't I find?" Beckham didn't divulge any more details about what exactly she's launching, but she did note that she's working with top experts in the field to make sure it's all very scientific—and therefore effective. "I really want to learn, going on this journey I want to educate myself as well," she said.

When the perfume drops it won't be the first scent from Beckham. Her husband David currently has 30 perfumes and colognes under his eponymous fragrance label. The scent Intimately Beckham, which debuted in 2006, featured both David and Victoria in the advertising. In January 2018, David Beckham announced the launch of House 99, a men's grooming brand with 13 products like moisturizer, shaving cream, and hair stylers.

So far 2019 is turning out to be the year of the celebrity beauty brand. Lindsay Lohan, Serena Williams, Bella Thorne, and Jennifer Lopez have all teased upcoming makeup and skincare launches.