Melissa Riccardi - Helping women transform their emotions
Melissa Riccardi - Helping women transform their emotions
Name & Surname: Melissa Riccardi
Business Name: Beyond The Binge
Contact Details: firstname.lastname@example.org
Favorite Quote: "Do not give somebody the responsibility for your happiness, and do not blame anyone else for your misery." - Rev Ike
1. Please give us a bit of background on who you are and what you do? (what is your backstory/your business)
Bulimia, binge-eating and health anxiety took full control of my life from age 15. My whole focus in life was fitting into smaller sized jeans. I was always on some kind of diet - losing the weight only to gain it back again (and more). I tried all the diets, all the therapists, all the books, and nothing I did seemed to help me overcome this struggle I had with food.
I felt extremely helpless and frustrated, thinking I was somehow broken because nothing I was doing was helping.
For the past 10 years I've mentored under the best and invested thousands of hours studying the psychology of human behavior, with a passionate interest in how it relates specifically to disordered eating,
to help both myself, and other women, not to have to struggle with food for a single moment more in their lives.
I am here to change the world on a massive scale.
My mission is to help people create an internal environment of safety, love and peace, so they don't need to spend another moment of their lives trying to escape themselves with food, or any other coping mechanism.
This means transforming the relationship people have with their emotions.
I'm an Emotional Eating coach, so a big part of the work I do is help women process and regulate their emotions in a healthy way so they don't need to turn to food to soothe them.
Instead of women seeing their emotions as saboteurs or something they need to fear, run away or numb out from,
I want them to see their emotions as their biggest ally, powerful messengers that are calling them to action and to assist them on their path to healing and growth.
2. How do you differentiate yourself from your competitors? What makes you unique?
I have a knack for knowing what a client needs, when they need it, and I have the flexibility and capacity to be whatever a client needs me to be in any moment. Whether it's tough love and calling my clients out on their bullshit or being soft and gentle.
I continue to work on my own emotional blocks every single day, so I can make sure I am well ahead of any client that comes to me.
Knowledge implemented becomes wisdom, and I believe I am one of the best coaches in my field at what I do because of how much I practice my art and continue to develop and create new tools to help both myself and my clients.
When it comes to working with my clients, I try to take ME out of it as much as I can; meaning, I believe my clients have what they need to heal themselves already, I simply step in and help remove whatever cloud is in the way of them being able to see what they need to see in order to heal themselves.
2. What are three business & life lessons you have learned throughout your journey?
1. What matters more than where you've come from is having a vision of who you want to be.
Having been through so much therapy in my life, it can be very easy to stay stuck in working and processing past traumas and old wounds. While that is important, it can keep you stuck exactly where you are in your life. What is just as important is having a crystal clear vision for your life and for who you want to be, then moving the needle, taking action everyday on something that is going to inch you more and more towards that vision.
Let the vision for who you want to be inspire you towards your highest self.. Know exactly how that higher version of yourself thinks, what she feels, and what she's doing with her time, and go do more of that.
2. Question everything.
We live in an age where we are bombarded with knowledge and everybody throwing their advice around. Question everything you're told, no matter who they are or the qualifications they hold, and decide if that works for you and feels right for you, your life and your business.
Don't allow somebody else's restrictive beliefs become yours. Don't allow somebody's mind blocks become yours. Have a filter for your mind, so nothing gets through without you questioning it before you take it on
as fact. A lot of people believe things that aren't necessarily true and they speak of it to other people as if it were fact. For example, in business, some people will say it needs to have X funnel or you need to be marketing X way. It's not necessarily the case. Don't allow other people's limiting beliefs to become yours. Question everything.
3. Get the end results in the beginning
Everything we want to achieve in life has a feeling and generally a deeper motivation than we realise behind it. For example, many women come to me and say they want to lose weight for health. As we delve deeper, we find it's so they can feel confident in their bodies, sexier in their bodies.There's absolutely nothing stopping them from feeling sexier and more confident in their bodies right now this second. All they have now done is put this block in the way of them being able to achieve more confidence and feel sexier - they've put the block of weight loss in the way of that. They tell themselves, "When I lose weight, THEN I will be able to feel sexier and more confident". lThe secret is to focus on the end results in the beginning. The secret is to focus on feeling sexy and more confident right now, without having to lose a single pound. Now, does going on a diet make you feel sexier and more confident? Hell no. So, figure out what does. Maybe it's wearing sexy lingerie, or going to a salsa class, so focusing directly on those things will bring more you more of what you deeply desire.
3. What inspires and motivates you? What wakes you up every morning, make you get the work done and do it all over again the next day?
What motivates me to wake up every morning is my morning latte if I'm being totally honest. My morning does not begin without coffee.
But what inspires and motivates me to keep doing what I do are the brave women that come to me everyday seeking help after decades of suffering with food, and suffering within themselves.
Women come to me feeling completely hopeless, helpless, having been through many therapists, having tried everything to overcome their eating concerns.
To then see them put in the inner work and come out on the other side of those struggles as completely transformed women - feeling empowered, loving life, and full of love for themselves, is absolutely priceless.
I seriously have the best job in the world.