Sam Hobson Fairman
Sam Hobson Fairman, Founder and CEO of Sauce Media Group — Leading A New Direction of Social Media and Creative Direction
Sam Hobson Fairman
As women increasingly become leaders in every industry, womanhood and entrepreneurship are becoming a commonly remarkable duo. The momentum that follows a passionate woman in pursuit of her dreams is undeniable, and in the case of Sam Hobson Fairman, the momentum grew her a small creative start-up into a million dollar agency. Sauce Media Group nearly fell into Sam’s lap as her knack for social media began being noticed by some of the industry’s biggest creators. As the story goes for many successful entrepreneurs, Sam was struggling to pay the bills each month. She took up freelance social media management as a means of making some extra cash. Today, Sauce Media Group functions as a full service creative agency that helps brands find their place on social media platforms, growing at the impressive rate of 365%. The journey from freelance start-up to multi-million dollar agency was not without its trials and struggles. Sam remains authentic through every stage of entrepreneurship, inspiring audiences by sharing her struggles even in the presence of extreme success.
Sam Hobson Fairman
The love, devotion, and commitment that Sam has poured into Sauce Media Group resembles the nature of an adorning mother. Sam curated and cultivated a company she is proud of, and is able to create dream jobs for fellow talented women in the social media space. Sam is constantly engaging with her team and discovering new ways to lead authentically and efficiently. With a true passion for helping those around her, Sam stays motivated by remembering Sauce Media’s ultimate goal: helping clients achieve the brands of their dreams. No challenge is too big for Sam, as she’ll go great lengths to achieve success for her clients, as well as Sauce Media Group.
Sam Hobson Fairman
For Sam, success was not alway the story. She is candid about her failures in business and believes that without those failures, she would not be where she is today. Sam has also been very open about her struggles with mental illness, something many businesswomen do not speak on. Although roadblocks of all forms may present themselves along the way, Sam is open and honest when fighting to break through on triumph. Her vulnerability is admired by many and sets her apart from her peers. Sam also attributes her willingness to admit her weaknesses in the workplace and adjust accordingly. She seeks out team members who’s strengths accompany her weaknesses, and has developed a stellar team of professionals around her through honesty and trust.
Sam Hobson Fairman
One of the best things Sam has learned as a business owner, is that it is okay to admit that not all client profiles benefit all business models. In an effort to grow as fast as possible, many agencies attempt to take on as much as possible. Sam instead has discovered that being selective with clients is actually more beneficial long-term. The values and ambitions need to be upheld on both ends to make a great team. She believes one’s intuition is your greatest ally in business. Another mindset that Sam credits her success to, is viewing even small wins as big wins. She loves to celebrate her team's victories, big and small.
Sam Hobson Fairman
Sam is passionate about helping women achieve their dreams. Whether through her work at Sauce, or in the community of women in general, Sam encourages her fellow businesswomen to start by finding a healthy work/life balance—as balance is the key to doing anything well in life. Getting to know yourself and your productivity is also crucial. Work with your mind and body instead of against them. She also suggests hiring people very strategically, to ensure a healthy work environment filled with encouragement and support. Finally, Sam suggests being willing to change your budget around, and to always expect the unexpected as it will take the pressure off and instead help any entrepreneur thrive in all developments their business may endure. Learning from one’s mistakes is the best way to move forward, and risks are encouraged to take. Sam runs her business by the wise words, “If it doesn’t give you a payback, you learn from it”. Sauce Media Group is changing the game for social media, and Sam’s leadership is one all women entrepreneurs should be inspired to follow.