FMCG skincare brand Frula Beauty goes all in on influencer marketing
Influencer marketing has come a long way since inception, but for brands like Frula Beauty, it is the building blocks of their marketing campaign.
Frula Beauty, a New-Zealand made luxury clean skincare for less brand, founded by Apprentice contestant, Erna Basson, has launched an easy-to-follow inclusive skincare range with the help of aloe vera and its powerful properties.
Frula Beauty is sold exclusively in retailers, even foregoing it’s own e-commerce site to drive all sales to its retailers. Frula Beauty is launching 26 September 2022 into supermarket giants Countdown , New World & Pak N Save in New Zealand. Frula Beauty has also signed a lucrative deal with international mega retailer Costco, which will make Frula Beauty available in their newly Costco NZ store opening on the 28th of September and will also be available throughout all Costco Australia stores nationwide. As a newcomer brand to the FMCG market, Frula Beauty has captivated the attention of world leading retailers. However, it is not only the attention from retailers that they captured but also the attention of social media users. With Frula Beauty’s Gen-Z & Millennial demographic, launching with an influencer marketing approach has been key for this brand to share awareness across platforms such as Instagram & TikTok.
“As a brand we know the future of marketing lies with content creators collaboration and from the get-go we partnered with local New Zealand talent to create a buzz for our new brand” says Basson.
Frula Beauty: The new affordable luxury clean skincare range for Millennials & Gen-Z
Developed with busy millennials & Gen-Z in mind, Frula Beauty aims to simplify a cumbersome yet crucial aspect of personal care - finding a compatible skincare brand to achieve more hydrated, glowing, healthy skin at affordable prices. The company is launching with 6 game-changing products that is set to make your skin look & feel more glowing & healthier and eliminates the need for trial and error.
The Frula Beauty skincare range features:
3 Phase Micellar Cleansing Water 400ml
This gentle yet effective fluid is the ideal one-step solution to effectively remove makeup, gently cleanse & give you that naturally glowing skin. Powered by super ingredients Aloe Vera & Kakadu Plum, our 3 Phase Micellar Cleansing Water will leave your skin feeling clean and soothed.
Gentle Foaming Face Cleanser 150ml
Reveal smooth, glowing skin from the start of your routine with our effective yet gentle foaming face cleanser, that is specially formulated with natural & organic ingredients to deeply cleanse your skin & to help remove dirt, excess oil, and makeup for a fresh, bright complexion.
Reusable Makeup remover pads 4pk
A plush, ultra soft reusable pad to leave you with a fresh, makeup-free face. This reusable face pad helps remove makeup & dirt to have you looking and feeling fresh. Just add our Frula 3 Phase Micellar Cleansing Water and glide over the skin for an easy, eco-friendly approach to makeup removal.
Superfood 2 in 1 Exfoliator & Mask 100ml
The hype is real! 2 products in 1, an exfoliating mask formulated to revitalize, brighten and smooth. The ultimate facial treatment at home with powerful active ingredients to detox & renew your skin and give you a bright glow. Use this 2-in-1 cult favorite as a scrub to polish the skin and/or as a leave-on mask for a skin resurfacing & refining treatment.
Brightening Vitamin C Serum 30ml
A potent serum with high levels of Vitamin C and antioxidants to brighten, firm & plump your skin.
Super Hydrating Moisturiser 100ml
A smooth & creamy daily moisturiser containing Hyaluronic Acid for super hydrated skin.
Frula Beauty is a proudly made in New Zealand brand
Frula Beauty products are Made in New Zealand and formulated with Vegan Friendly, Cruelty-Free, Paraben-Free, Sulfate-Free, and Silicone-Free ingredients and is also PETA certified.
Keep a look out for their products hitting the shelfs at a store near you real soon.