New affordable luxury clean skincare brand Frula Beauty, set to disrupt the supermarket skincare retail sector
Using plant & fruit power and with Aloe Vera as the main ingredient, Frula Beauty looks to disrupt the crowded supermarket skincare sector to bring luxury clean skincare to consumers.
Frula Beauty skincare range
Frula Beauty, a New-Zealand made luxury clean skincare for less brand, founded by Apprentice contestant, Erna Basson, has launched an easy-to-follow inclusive skincare range with the help of aloe vera and its powerful properties.
Unlike most of the other skincare brands available on shelf which are water-based brands that currently saturate the skincare market, Frula Beauty uses aloe vera as the primary base ingredient which allows for more hydrated skin. Aloe Vera is the go-to main ingredient for luxury skincare brands found in high end beauty retailers, but Frula Beauty is set out to change this narrative. Using plant & fruit power, by harnessing the power of nature throughout the range, these unique formulas help cleanse, renew, moisturize and nourish the skin from inside out to give you natural glowing skin.
"Our mission is to simplify skincare and to give women the opportunity to access luxury clean skincare at affordable prices. Our brand will be exclusively stocked through retailers throughout New Zealand.” says Erna Basson, CEO & Founder of Frula Beauty.
Frula Beauty: The new affordable luxury clean skincare range for Millennials & Gen-Z
Developed with busy millennials & Gen-Z in mind, Frula Beauty aims to simplify a cumbersome yet crucial aspect of personal care - finding a compatible skincare brand to achieve more hydrated, glowing, healthy skin at affordable prices. The company is launching with 8 game-changing products that is set to make your skin look & feel more glowing & healthier and eliminates the need for trial and error.
The Frula Beauty skincare range features:
Gentle Foaming Face Cleanser 150ml
Reveal smooth, glowing skin from the start of your routine with our effective yet gentle foaming face cleanser, that is specially formulated with natural & organic ingredients to deeply cleanse your skin & to help remove dirt, excess oil, and makeup for a fresh, bright complexion.
3 Phase Micellar Cleansing Water 400ml
This gentle yet effective fluid is the ideal one-step solution to effectively remove makeup, gently cleanse & give you that naturally glowing skin. Powered by super ingredients Aloe Vera & Kakadu Plum, our 3 Phase Micellar Cleansing Water will leave your skin feeling clean and soothed.
Reusable Makeup remover pads 4pk
A plush, ultra soft reusable pad to leave you with a fresh, makeup-free face. This reusable face pad helps remove makeup & dirt to have you looking and feeling fresh. Just add our Frula 3 Phase Micellar Cleansing Water and glide over the skin for an easy, eco-friendly approach to makeup removal.
Superfood 2 in 1 Exfoliator & Mask 100ml
The hype is real! 2 products in 1, an exfoliating mask formulated to revitalize, brighten and smooth. The ultimate facial treatment at home with powerful active ingredients to detox & renew your skin and give you a bright glow. Use this 2-in-1 cult favorite as a scrub to polish the skin and/or as a leave-on mask for a skin resurfacing & refining treatment.
Brightening Vitamin C Serum 30ml
A potent serum with high levels of Vitamin C and antioxidants to brighten, firm & plump your skin.
Super Hydrating Moisturiser 100ml
A smooth & creamy daily moisturiser containing Hyaluronic Acid for super hydrated skin.
Frula Beauty is a proudly made in New Zealand brand
Frula Beauty products are Made in New Zealand and formulated with Vegan Friendly, Cruelty-Free, Paraben-Free, Sulfate-Free, and Silicone-Free ingredients and is also PETA certified.
Keep a look out for their products hitting the shelfs at a store near you real soon.