Freehand Painting: Fun, Therapy… or both?
Noisy, bright and too fast-paced: this is the world we live. Too many distractions, bright colors, advertising lights, colorful toys. Our brains are not much different from the brains of our ancestors that’s why this atmosphere of never-ending light and sound distractions stresses us so greatly. Color and noise effect on the psyche of modern children has long-term consequences. That is why it’s so important to appeal to creativity as a universal instrument for reducing stress effects.
It’s a tendency nowadays to start active early development for children. We surround them with multiple toys and sensor materials, but forget about them being only kids who learn this world through games genuinely enjoying the process. They really need some rest from being too much educated.
KIDS POINT free drawing events stand along among usual events for children: absolute freedom of self-expression without any ritual fear of paint stains or doing “something wrong”. Release from these restrictions has a tremendous therapeutic effect. It affects positively on the emotional sphere, develops tactile sensations and learns to interact with all the environment directly without fear or restraint.
The idea of free painting isn’t something new, but as it goes with any successful business, the secret lies in right approach and attitude. KIDS POINT is a 5-year-old franchise which was born from one simple idea of non-limited creation, developed by one sincere desire to make a perfect place for families with children and is supported by devoted clients.
Zhanna Galliamova - co-creator of the KIDS POINT franchise - built her business basing on her own experience as a mom. Mom always knows everything about her kid, and it turns out to be an advantage when you run child-oriented business. You really see all dos and don’ts of concrete solutions and whether it would be accepted well by the clients.
KIDS POINT began in 2018 as a home birthday party, which Zhanna arranged for her friend’s son in her own apartment, deciding to use paints, crayons and huge pieces of wallpaper leftovers instead of the usual children's coloring. It ended very messy, but everybody was so happy!
“This experience was so successful that we continued to arrange these events for our friends and friends of our friends. First, we used my apartment, then we collected money to rent a studio and buy materials. Parents brought their children to us and stayed with us as regular clients, friends, and sometimes as business partners”
Organization of events for children is a very delicate matter, because there is nothing more genuine than the approval and delight of younger visitors. And there are also no clients more attentive than parents who trust you their children.
And the reviews on KIDS POINT events speak for themselves. Not only from happy kids, but from their parents as well. About how easy it was to have a good time with kids without worrying about all the organization moments and just have an opportunity to enjoy the holiday making some real mess. Remember how eagerly kids run to play in a mud puddle? That’s it, pure joy!
“It is so hard to arrange a child’s birthday! Not only my son but we, parents, were also so happy! We couldn’t resist a wish to “be a kid” a little so we all left home dirty and happy after all”
KIDS POINT is a story of how a strong desire turns into a dream, and a dream becomes a reality.
Now the KIDS POINT franchise consists of more than 50 studios all over Russia and abroad. The next step is opening studios in New York, Singapore, Kiev, Riga, Minsk, Sydney.
More and more people are eager to feel the freedom of unlimited creation and joy together with their kids. It’s a true unity without judging public opinion, borders or other people’s expectations which let children just stay in moment and feel free.