You know your business needs to have a presence on social media but, frankly, it’s overwhelming. It’s hard to find the right balance on social media platforms between connecting with your audience and squandering time on posts that no one sees or cares about.
Read MoreThe average small business can’t afford big name celebrity sponsorships. But thanks to a growing number of influencers on Instagram and other social media platforms, you don’t need to find the next Kim Kardashian to get people to buy your product. What you need is a micro-influencer…
Read MoreYou could grow your Instagram following the honest way—crafting a thoughtful strategy, setting smart goals, sharing great content, and engaging your audience. Or you could take the quick and easy path and join the dark side of Instagram marketing.
Read MoreAny experienced marketer will tell you that digital marketing campaigns require coherent strategies. Without them, you will wander aimlessly achieving zero results regardless of the initiatives you launch.
Read MoreWhat the statistics are telling us is that as online marketers and business owners, we need to making marketing video an integral part of our content marketing strategy - and those of us creating video that’s optimized for mobile will be a step ahead of the rest.
Read MoreInstagram is one of the most important and most powerful marketing channels of our time. It is great for content marketing and paid advertising and, at the same time, for communication and customer service.
Read MoreNews flash: You don’t have to spend a fortune to get influencers involved with your brand. There’s something special about building a relationship with someone who isn’t just in it for the money but is sincerely an advocate of your product.
Read MoreWhether it's on Facebook, Instagram, Twitter or LinkedIn, growing your social media presence is important to get your business in front of more consumers and make more sales. With some simple tips, you can turn your lonely social media accounts into popular communities bustling with activity.
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